You’re surely aware of how valuable an asset social media is for your brand, but how much interaction are you really getting on your pages? No matter how many views, there’s always room for improvement. Well, you’ll be relieved to hear that even the large corporations don’t get too many hits on social media, despite the massive numbers in their favor.
Not everyone you meet on the Internet is going to have the same opinion as you. This ordinarily wouldn’t be a problem, since most people are reasonable and can realize when not to open their mouth; but on the Internet, anonymity breeds a foul creature with a mind for mischief: The Internet troll. They often respond to posts and comments in a condescending or crude, obnoxious manner in a deliberate attempt to anger the original poster.
The Internet makes marketing your business much easier, but it's not that way for everyone. A restaurant in California has responded to the standard Internet marketing strategy with an out-of-the-box method of its own. David Cerretini, co-owner of the Italian restaurant Botto Bistro, has told his strategy to USA Today; "I want to be the worst restaurant in the San Francisco area!"
It's no secret that social media has opened a lot of doors for businesses that may not have been there a short time ago. LinkedIn in particular has been an immensely useful tool for people looking for employment, and for employers to find prospective hires.
Social media has become a big part of business, and Twitter is one of the top sites. You may know Twitter as an app that lets you send short messages to "followers," however, there's so much more to this useful tool that has been embraced by 218.3 million users worldwide. Let's take a closer look at Twitter and how to utilize it for your business.